Top 6 Swedish Health Trends 2016


What’s coming next – and what is already this year’s health trends? [you can hear drum beats…] Which products or activities attract the crowd’s attention? Curious as we are, we’ve had a look at the achievements that appeared on the local (Swedish) market over the previous months and listened to experts’ predictions. Here is what you can be looking forward to see more of in 2016! Some things you might be already aware of or so do you maybe feel to start thinking about which trend to join?

1. Juice is here to stay.

Whether juiced or blended, drinks from the fresh fruit are popular and a must for many fresh food or natural stores. Well, they’ve always been – but instead of being accessories juices are playing the main role now! Who has not tried a drink at Naked Juice Bar or Joe and the Juice yet? These are some of the leading chains bringing the juicy business alive and have been recently spreading over the country. Order “Beet it”, “Pick me up” or “Iron Man” and customize your drink with some extra protein. Meet a young team and get your vitamins on the go!

2. The more super the food the better.

Who wouldn’t go for a food that can basically prevent from any health problem out there? I bet we all would. Berries and seeds came from somewhere far far away, you never heard about them before, and suddenly they are in everybody’s mouth! Someone started calling them “superfoods” because they are claimed to be rich in nutrients – and they are. However, once a trend for the last couple of years people start realizing that the as “super” commercialized food is super expensive. Why not choose the “traditional” (but still pretty super) alternative every now and then? Explore nutritional comparisons such as chia vs flax.

3. Make sure you get a good work’s sleep.

We all know “beauty sleep”. If you once had it, you know it’s a true story. Sleep can make a difference. And company owners know that too: Vilorum is already a must have at modern offices. The sooner or later even high performing individuals will occasionally even prioritize sleep over a workout and win. Researchers are considering that less than 6 hours of sleep could affect your health negatively and even limit the positive effects of a workout. Join a mindfulness meditation group or try new products that will make you optimize your sleeping habits and you will work and train at your best in 2016. 

4. How you bean?

Very good, thanks, the legume replied. Nobody has risen that much in popularity than these little guys. Legumes are the ones to bet on in 2016. They are high in protein and fiber, low-carb and gluten free. And they can save the world. Ok, let’s be a little modest, they could contribute. Research shows that partly replacing meat with legumes in our diet could lower the pressure on climate and environment and reduce world hunger while being a healthy alternative to animal protein. So you think bean and co. are not sexy enough? Then try them as pasta (e.g. Nutrinick). Legumes will be present in a variety of forms and dishes, 2016 is creative.

5. Skip the hangover – party hard at the gym!

Yes, you heard right. Forget high heels, black dress, suit and neck tie. Dress code: Trainers and sport pants! Workout Parties are social, cool and a healthy alterantive to the “Pub runda”. Why ruin your gains with heaps of drinks when you can quench your thirst with a creamy proteinshake instead? Well… it’s at least worth a try! For sure, gyms or modified ventures will host tomorrows socializing events. Whether afterwork, meet-up, mingle or date night, sweating is more fun when done together! 

6. We’re all talking BCAA now.

I bet that one year ago the average person you met on the street couldn’t tell you what “BCAA” was. Today they would most probably give you answers like “Nocco” or “CleanFit”. BCAA, which is the abbreviation for branched chain amino acids, has been a popular pre- and after workout supplement for the active and athletic for many years. Today it’s not just that. The 2015 by “The No Carb Company” released trendy drink “Nocco” is suddenly – literally – on everyone’s lips. Whether fortified with amino acids or other nutrients, functional drinks are an upwards trend and they are ready to conquer new markets. We are sure there will be more to come. Next up, we think skin products will be in your next colourful beverage of choice.

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